A Nightmare Scenario: Pilsner Urquell from China

Recently, a Czech court was asked to decide whether the renowned brewery in Plzeň (German: Pilsen) has started brewing its premium lager Pilsner Urquell with cheaper ingredients. The case was brought before the court by the Association for the Honour of Premium Beer, which claims to have detected a decline in the beer’s quality.

The Czech paper Lidové noviny commented on April 28:

“The case draws attention to the problem of producers that use substitute ingredients in their food products. As long as their use remains within the legal framework, there’s nothing to be said against it….

“What the Pilsner brewery thinks is up to them. But it is up to us whether we buy their product or ignore it altogether. Nevertheless all such so-called premium brands could sooner or later be replaced by even cheaper producers, from China for example. And that would serve them right.”


One response to “A Nightmare Scenario: Pilsner Urquell from China

  1. Michael Gundy

    A brand is a declaration by a producer that a product matches or exceeds standards first established by that producer. If the producer chooses to break that tacit covenant, the results are predictable.

    One cannot remake a broke egg or restore a broken trust.